In this case study from the small Kendallville Public Library, the solo marketer realized that front-line staffers were vital to promotional success. Helping All Staffers Become Marketers via Guided Conversations This case study can show you how to emulate West Chester’s success.
Now, internal marketing is a continuous process there. It brought co-workers together, built on their ideas, and got their buy-in.
A marketing team in a midsized academic library at West Chester University developed an internal marketing planning process. Getting all of your professional and paraprofessional staffers on the same page, and getting their full support for marketing work, is possible.
Biology Digest/Physical Sciences DigestĪmerican Library Directory Boardwalk Empire Database Trends and Applications DestinationCRM Faulkner Information Services Fulltext Sources Online InfoToday Europe KMWorld Literary Market Place Plexus Publishing Smart Customer Service Speech Technology Streaming Media Streaming Media Europe Streaming Media Producer Unisphere Researchįor commercial reprints or PDFs contact Lauri Weiss-Rimler ( > MarketingĪ "How-To" Marketing Tool Written Specifically for Librarians!ĭevising Internal Marketing Plans to Harness the Power of Staff Opinions. The Information Advisor's Guide to Internet Research. In my free time, I enjoy reading, spending time at the beach, skiing, playing the piano, music, and spending time with family & friends. Most recently, I worked with a local nonprofit organization, Wings for Success, that empowers women and girls in need through education, apparel, and advocacy. This was a wonderful opportunity to become involved in the school community, meet other families, and assist the teachers in providing a positive learning environment for the students. I have a passion for learning and really enjoyed volunteering in my kid's elementary school classrooms and with the PTO. I live in West Chester with my husband, Greg, and our two kids, Kiersten (15) and Evan (13), who also attended the Bucket School. after graduating from Dalhousie University in Halifax, Nova Scotia with a Bachelor of Commerce degree. My name is Laura Szilier and I am excited to be teaching at the Bucket School this year! I was born in Toronto, Ontario, Canada and moved to the U.S.
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